FAQ (Frequently asked questions)

I can't create an Ad/Ad passed the moderation, but not delivering

• What does "The creative type contradicts to the optimization goal" mean?
• What does “You should have at least one ad to create” mean?
• Why is the image for my ad not displayed when uploading/is not uploading?
• Can I advertise a Website or Mobile App using URL redirection?
• Why are my ads not delivering?

Ads Moderation

• How do I know whether my Ad has passed moderation?
• How can I check the amount of text on my image passes the text limit rules?
• Why was my Ad disapproved? (Status Disapproved)
• How long does moderation on Facebook and Instagram take?

Instagram Ads creation problems

• How can I launch a campaign to get more subscribers on Instagram?
• Why can’t I see the necessary Instagram account in the list when creating a Campaign?

Budget and Bid settings

• What do the “Optimize for” buttons mean?
• What is Ad Auction?
• What is the difference between “Optimize for” and “Pay for”?

Payment and blocking

• What does "Please enter a valid payment method" error mean?
• How can I pay for my Ad Account to start my Facebook advertising campaign?
• Why is my Ad Account blocked?

Mobile App Promotion

• Can I register a Mobile App on Facebook without installing Facebook SDK?
• How can I register a Mobile App on Facebook?

Statistics Discrepancies

• Why are there discrepancies between Facebook statistics and Google Analytics/Yandex.Metrics?
• Why are there discrepancies between Facebook data and my tracker?

Settings for Lead Generation, Dynamic and Canvas Ads

• Dynamic Ads Retargeting-to-Prospecting Converter