Optimization&Automation

Ad rules automation

• Different strategies for managing and automating ad campaigns
• Ad campaign managing strategies: funnel strategy
• Ad campaign managing strategies: Weighted Average strategy
• Ad campaign managing strategies: tunnel strategy
• How do I create an automation object and rules for managing adverts?

Dynamic Creative

• Create Link Clicks Campaign with Dynamic Creative (DC)
• Create Website Conversions Campaign with Dynamic Creative (DC)
• Create Mobile App Installs Campaign with Dynamic Creative (DC)
• Technical requirements for DC campaigns

General

• How do I simultaneously create a number of AdSets? Auto splitting or A/B testing
• Macros

Facebook Lead Ads

• How to sync Facebook Lead Ads contacts with your CRM

Budget Allocation

• What is Budget Allocation?