Step 3: Targeting settings

The default targeting settings are:

In this step, you are able to apply basic targeting options. The audience field on the image above displays demographic criteria (Age and Gender), location (Location – Living In), technical characteristics (Currently Using) and placements types (Placements).

1. To edit these options you need to click the pencil or anywhere on the audience panel.

2. You will see the settings window:

Locations – country, region, or city.

Exclude locations – option to exclude chosen locations from your targeting.

Age – minimum and maximum of your audience age.

Gender – men or women.

Interests – may include things people share on their Timelines, apps they use, Pages they like, and other activities on and off of Facebook.

Behaviors – target people based on their activities on and off Facebook like device usage, digital activities, and more.

Custom Audiences – audiences from your own customer data.

Exclude Custom Audiences – option to exclude chosen people from your targeting.

Placements – Instagram, Facebook Mobile Newsfeed, Desktop Newsfeed, Right­handside, Audience Network.

Platform – iOS or Android.

Min Operating Systems – your ads will be displayed only to users with this particular version of the operating system or higher.

Device – list of devices by manufacturer or type (iPhone 2+, iPad 1+, Samsung, HTC, LG, Motorola etc).

Wireless Connection

Languages

Include people who are connected to – target users of a particular page, app, place, or event.

Exclude people who are connected to – option to exclude users of a particular page, app, place, or event.

Include people whose friends are connected to – target people whose friends are users of a particular page, app, place, or event

The automatic creation of multiple adsets or splitting adsets is also available. Find

out more.

Go back to the previous steps:

Step 1: Choosing your advertising objective

Step 2: Choosing your budget and schedule

Or move on to the next step:

Step 4: Ads creation

Create your first advertising campaign: fb.aitarget.com