Step 3: Targeting settings

The default targeting settings are:

In this step, you are able to apply basic targeting options. The audience field on the

image above displays demographic criteria (Age and Gender), location (Location –

Living In), technical characteristics (Currently Using) and placements types

(Placements).

1. To edit these options you need to click the pencil or anywhere on the

audience panel.

2. You will see the settings window:

Locations – country, region or city.

Exclude locations – option to exclude chosen locations from your targeting.

Age – minimum and maximum of your audience age.

Gender – men or women.

Interests – may include things people share on their Timelines, apps they use, Pages they like and other activities on and off of Facebook.

Behaviors – target people based on their activities on and off Facebook like device usage, digital activities and more

Custom Audiences – audiences from your own customer data

Exclude Custom Audiences – option to exclude chosen people from your targeting.

Placements – Instagram, Facebook Mobile Newsfeed, Desktop Newsfeed, Righthandside, Audience Network

Platform – iOS or Android

Min Operating Systems – your ads will be displayed only to users with this particular version of the operating system or higher

Device – list of devices by manufacturer or type (iPhone 2+, iPad 1+, Samsung, HTC, LG, Motorola etc.)

Wireless Connection

Languages

Include people who are connected to – target users of a particular page, app, place or event

Exclude people who are connected to – option to exclude users of a particular page, app, place or event

Include people whose friends are connected to – target people whose friends are users of a particular page, app, place or event

The automatic creation of multiple adsets or splitting adsets is also available. Find

out more.

Go back to the previous steps:

Or move on to the next step:

Create your first advertising campaign: fb.aitarget.com