Macros are used to automate replacing some parts of a text with variable blocks in Facebook and Instagram campaigns. As an example, we could replace part of URL or Deep Links to send different parameters there (for example UTM tags, parameters to CRM etc).

Supported parameters

• {{CAMPAIGN_NAME}} — Campaign name
• {{CAMPAIGN_ID}} — Campaign ID
• {{ADSET_NAME}} — AdSet name
• {{ADSET_ID}} — AdSet id
• {{CREATIVE_NAME}} — Creative (Ads) name 
• {{BID_TYPE}} — Bid type
• {{BID_AMOUNT}} — Bid amount (value or AUTOBID)
• {{BILLING_EVENT}} — Billing event
• {{OPTIMIZATION_GOAL}} — Optimization goal