How do I simultaneously create a number of AdSets? Auto splitting or A/B testing

The tool that can help you to solve this problem is called Facebook Auto Splitting.

This tool can automate the process of AdSets creation when launching A/B testing

for different audiences.

Despite the fact that the basic principles of splitting are actually quite simple, they

still require a lot of time and effort to initiate. This includes:

1. Manual creation of a large number of AdSets

2. Generating several creative combinations for each AdSet (for example, 4

images and 2 texts come out with 2*4=8 combinations)

3. Continuous results tracking (ideally, every hour)

You can automate Step 1 and Step 2 using targeting splitting in AdSets

To create this number of AdSets you need to turn on any parameter combination

for splitting in the Split By section on Step 3: Gender, Age, Country, Device.

The instrument will create a copy of adverts for each audience, which you will

create on Step 4.

Budget will be split according to your choice: Evenly or By Reach.

An example of final AdSets splitted by gender: