The default targeting settings are:
In this step, you are able to apply basic targeting options. The audience field on the
image above displays demographic criteria (Age and Gender), location (Location –
Living In), technical characteristics (Currently Using) and placements types
1. To edit these options you need to click the pencil or anywhere on the
2. You will see the settings window:
Locations – country, region or city.
Exclude locations – option to exclude chosen locations from your targeting.
Age – minimum and maximum of your audience age.
Gender – men or women.
Interests – may include things people share on their Timelines, apps they use, Pages they like and other activities on and off of Facebook.
Behaviors – target people based on their activities on and off Facebook like device usage, digital activities and more
Custom Audiences – audiences from your own customer data
Exclude Custom Audiences – option to exclude chosen people from your targeting.
Placements – Instagram, Facebook Mobile Newsfeed, Desktop Newsfeed, Righthandside, Audience Network
Platform – iOS or Android
Min Operating Systems – your ads will be displayed only to users with this particular version of the operating system or higher
Device – list of devices by manufacturer or type (iPhone 2+, iPad 1+, Samsung, HTC, LG, Motorola etc.)
Include people who are connected to – target users of a particular page, app, place or event
Exclude people who are connected to – option to exclude users of a particular page, app, place or event
Include people whose friends are connected to – target people whose friends are users of a particular page, app, place or event
The automatic creation of multiple adsets or splitting adsets is also available. Find
Go back to the previous steps:
Or move on to the next step:
Create your first advertising campaign: fb.aitarget.com