Rules functional is designed for automating routine actions when managing or
setting up your campaign. It controls your bid, budget or AdSet status based on
Action – editing settings of an AdSet or Ad by the end of a certain period of time.
● Changing Bid
● Stopping AdSet
● Launching AdSet
● Stopping AdSet and splitting Budget among other active AdSets
● Changing Budget
● Sending Email notification
Action Rule – logical assumption regarding parameters of an AdSet during a
certain period of time which can be either true or false. Checking conditions allows
to determine whether a rule must work or not by the end of a certain period of
Automation object is a combination of actions and rules triggering for certain
AdSets when the given conditions are accomplished once in a certain period of
time. It has a schedule and an update period. To change the bid you need to select
Manual Bid Type for AdSets.
Automation objects can be found in your account.
When you get to the automation managing section you can see the list of existing
objects where you can edit them or create new ones.
How to automate your actions and rules for managing your campaigns:
Create an AdSet using Facebook Auto Splitting. In case you are creating rules for
changing the Bid, make sure that it is fixed in each AdSet. This is necessary for the
feature to work correctly.
Select all the necessary AdSets to create rules for managing them and click the
“Create Automation Object” button right behind the statistics dashboard.
You will see the automation creation window.
Write the name in field 1, email for getting notifications in field 2, AdSets list in
field 3, select the schedule in field 4, Sync period in field 5, and finally the “Add
Task” (rule) button and its conditions is marked by 6 in the image below.
After you click the “Add Task” button, you need to select a rule triggering for all
of the chosen AdSets. This window will come up:
Then you need to add:
● Action for changing the bid (Change Bid) and the amount by which you
want to change the bid in the currency or in percentage:
● In the Rule Set field select the element which will be checked:
● Enter the character of the check:
● Then, enter a value of comparison and a period:
● You can also add more complex logical expression by clicking the
This way you are able to set up several rules in one automation object.
Notifications are sent to your email once in a certain period of time.
Keeping CPA lower than 50 cents while balancing the bid between 1 and 3
dollars with step of 10 cents. At the same time, the initial condition reach
of more than a thousand people must be followed. (One of the main
conditions that must be taken into account in the strategy is the initial
condition which can obtain the minimum effective statistics for